Rreusable straws – Marketing Management while marketing the… Rreusable straws – Marketing Managementwhile marketing the reusable strawDetermining and d

Rreusable straws – Marketing Management while marketing the… Rreusable straws – Marketing Managementwhile marketing the reusable strawDetermining and developing your value proposition1- how to identify and outline 2 market segments that operate in this fragmented market. Make sure to document the i) psychographics, ii) demographics, iii) geographics, and iv) the segments’ behavioural patterns of these 2 market segments. Substantiate each of the segments that you have identified by referring to both a piece of qualitative data and a piece of quantitative data that you have come across during your market research2- how target 1 of these segments, toward which you will be directing your marketing efforts. Argue why you believe your resources are best spent targeting this market segment.3- how to Describe what the (i) core product is that you will be offering, (ii) the actual product, and iii) the augmented product.4-how to write positioning statement. Using the following format: “To [target segment and need] our [brand] is [concept] that [point of difference]. Explain the rationale behind your formulation. Refer to Maslow’s Hierarchy of Needs to explain on what need(s) you will focus.  Communicating your value proposition4.how to Establish communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best.Additionally, what kind of promotional efforts will you be deploying in order to meet your communication objective?5 Do these promotional efforts qualify as push marketing or pull marketing? Which of Cialdini’s persuasion principle(s) will be at the core of our marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case.  Arts & Humanities Communications Marketing MARKETING 250 Share QuestionEmailCopy link Comments (0)

Difference between APA 6TH edition and APA 7th edition

APA (American Psychological Association) is a citation and referencing style used in social sciences. The two most recent versions of APA style are the 6th and 7th editions, which have some significant differences.
APA 6th Edition:
The 6th edition of APA was published in 2009 and it provides guidelines for writing research papers and essays.
In-text citations in this edition were required to include the author’s last name, the year of publication and page number.
The reference list in APA 6th edition should be double-spaced and include the publication date for each source.
Example of an in-text citation in APA 6th edition: (Smith, 2009, p.5)

APA 7th Edition:
The 7th edition of APA was published in October 2019.
It includes updates to formatting, referencing, and language use. The major change in the 7th edition is the removal of the requirement for including the retrieval date for electronic sources.
Additionally, the 7th edition has a new format for citing online sources. Example of an in-text citation in APA 7th edition:
(Smith, 2009)
Overall, the 7th edition of APA provides a more streamlined and simplified approach to referencing, making it easier for students and researchers to follow.

Rreusable straws – Marketing Management while marketing the…          Rreusable straws – Marketing Managementwhile marketing the reusable strawDetermining and developing your value proposition1- how to identify and outline 2 market segments that operate in this fragmented market. Make sure to document the i) psychographics, ii) demographics, iii) geographics, and iv) the segments’ behavioural patterns of these 2 market segments. Substantiate each of the segments that you have identified by referring to both a piece of qualitative data and a piece of quantitative data that you have come across during your market research2- how target 1 of these segments, toward which you will be directing your marketing efforts. Argue why you believe your resources are best spent targeting this market segment.3- how to Describe what the (i) core product is that you will be offering, (ii) the actual product, and iii) the augmented product.4-how to write positioning statement. Using the following format: “To [target segment and need] our [brand] is [concept] that [point of difference]. Explain the rationale behind your formulation. Refer to Maslow’s Hierarchy of Needs to explain on what need(s) you will focus.  Communicating your value proposition4.how to Establish communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best.Additionally, what kind of promotional efforts will you be deploying in order to meet your communication objective?5 Do these promotional efforts qualify as push marketing or pull marketing? Which of Cialdini’s persuasion principle(s) will be at the core of our marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case.                                                             Arts & Humanities                                                Communications                                                Marketing                            MARKETING 250                                                                      Share QuestionEmailCopy link                              Comments (0)

Difference between APA 6TH edition and APA 7th edition
APA (American Psychological Association) is a citation and referencing style used in social sciences. The two most recent versions of APA style are the 6th and 7th editions, which have some significant differences.
APA 6th Edition:
The 6th edition of APA was published in 2009 and it provides guidelines for writing research papers and essays.
In-text citations in this edition were required to include the author’s last name, the year of publication and page number.
The reference list in APA 6th edition should be double-spaced and include the publication date for each source.
Example of an in-text citation in APA 6th edition: (Smith, 2009, p.5)

APA 7th Edition:
The 7th edition of APA was published in October 2019.
It includes updates to formatting, referencing, and language use. The major change in the 7th edition is the removal of the requirement for including the retrieval date for electronic sources.
Additionally, the 7th edition has a new format for citing online sources. Example of an in-text citation in APA 7th edition:
(Smith, 2009)
Overall, the 7th edition of APA provides a more streamlined and simplified approach to referencing, making it easier for students and researchers to follow.

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