Why Dynamic Pricing for movie tickets might be a hard sell? People… Why Dynamic Pricing for movie tickets might be a hard sell?People aren’t going to t

Why Dynamic Pricing for movie tickets might be a hard sell? People… Why Dynamic Pricing for movie tickets might be a hard sell?People aren’t going to the movies as much anymore. Are they staying away because of the Covid-19 pandemic, the films are duds, or is it because tickets are getting too expensive? AMC is making a bet that cost, not quality, is behind this downturn. Last week, the country’s largest exhibitor announced it will be testing a new pricing initiative in which it will charge a premium for movies that are “of the highest appeal.” In turn, less in-demand films will be cheaper. For now, AMC will limit the pricing model to 30 venues across four cities — Boston; Columbus, Ohio; Indianapolis; and San Diego. The surcharge will be between 50¢ and $1.50. “Think of it being applied, let’s say, to one or two movie titles each month,” AMC chief Adam Aron explained. “This is basic economic theory that goes back to the first microeconomics course we all might have taken in college: Charge more in peak periods and charge more for high-demand products, but charge less in the off-peak.” Aron’s bold gambit comes as box office receipts are struggling. Prior to the Covid-19 pandemic at the start of 2020, the domestic market had slid more than 6% from the same time in the previous year. The downturn had exhibitors reigniting conversations about variable pricing, where the cost fluctuates depending on the movie or time of day. The hope is that reduced fees encourage audiences to see more than just the next Marvel movie. While dynamic pricing works for airline and concert tickets — and is commonplace in exhibition across Europe and parts of Asia — it has historically been a point of contention for the movie business in North America. With the exception of Disney, every major Hollywood studio is finding it ever more difficult to make movies that people want to see. It’s not that audiences are averse to going to multiplexes. Blockbusters, particularly those of the superhero ilk, are still smashing box office records. Disney-Marvel’s “Avengers: Endgame” became the highest-grossing movie in history, and fellow studio releases like “The Lion King” and “Aladdin” have cruised past the billiondollar mark globally. The more intimate dramas and comedies, the kind that seem to populate Netflix queues, are a harder sell.  Provide TWO (2) examples from the case study that defend use of this type of pricing strategy. Arts & Humanities Communications Marketing MKTG 240 Share QuestionEmailCopy link Comments (0)

An informal essay is a type of essay that is written in a casual and conversational tone. It’s often used to express personal opinions, experiences, and observations. Here are some steps you can follow to write an informal essay:

Choose a topic: The first step in writing an informal essay is to choose a topic that you are interested in. It can be about a personal experience, a hobby, a book or movie you enjoyed, or any other topic that you want to write about.

Brainstorm ideas: Once you have a topic in mind, brainstorm ideas and jot down notes on what you want to write about. Think about your personal experiences, opinions, and observations that relate to the topic.

Create an outline: Use your notes to create an outline for your essay. An informal essay doesn’t require a strict structure, but it should have an introduction, body paragraphs, and a conclusion.

Write the introduction: In the introduction, you should grab the reader’s attention and introduce your topic. You can start with a personal anecdote or a thought-provoking question.

Write the body paragraphs: The body paragraphs should expand on the topic you introduced in the introduction. Use examples, anecdotes, and personal experiences to support your ideas. You can also use quotes or references to support your argument.

Write the conclusion: In the conclusion, you should summarize your main points and restate your thesis statement. You can also offer some final thoughts on the topic.

Edit and revise: Once you have written your essay, take some time to edit and revise it. Check for grammar and spelling errors, and make sure your ideas flow logically.

Remember, an informal essay is a type of personal essay that allows you to express yourself in a casual and conversational tone. It’s important to write in a way that is authentic and reflects your personality.

Why Dynamic Pricing for movie tickets might be a hard sell? People…          Why Dynamic Pricing for movie tickets might be a hard sell?People aren’t going to the movies as much anymore. Are they staying away because of the Covid-19 pandemic, the films are duds, or is it because tickets are getting too expensive? AMC is making a bet that cost, not quality, is behind this downturn. Last week, the country’s largest exhibitor announced it will be testing a new pricing initiative in which it will charge a premium for movies that are “of the highest appeal.” In turn, less in-demand films will be cheaper. For now, AMC will limit the pricing model to 30 venues across four cities — Boston; Columbus, Ohio; Indianapolis; and San Diego. The surcharge will be between 50¢ and $1.50. “Think of it being applied, let’s say, to one or two movie titles each month,” AMC chief Adam Aron explained. “This is basic economic theory that goes back to the first microeconomics course we all might have taken in college: Charge more in peak periods and charge more for high-demand products, but charge less in the off-peak.” Aron’s bold gambit comes as box office receipts are struggling. Prior to the Covid-19 pandemic at the start of 2020, the domestic market had slid more than 6% from the same time in the previous year. The downturn had exhibitors reigniting conversations about variable pricing, where the cost fluctuates depending on the movie or time of day. The hope is that reduced fees encourage audiences to see more than just the next Marvel movie. While dynamic pricing works for airline and concert tickets — and is commonplace in exhibition across Europe and parts of Asia — it has historically been a point of contention for the movie business in North America. With the exception of Disney, every major Hollywood studio is finding it ever more difficult to make movies that people want to see. It’s not that audiences are averse to going to multiplexes. Blockbusters, particularly those of the superhero ilk, are still smashing box office records. Disney-Marvel’s “Avengers: Endgame” became the highest-grossing movie in history, and fellow studio releases like “The Lion King” and “Aladdin” have cruised past the billiondollar mark globally. The more intimate dramas and comedies, the kind that seem to populate Netflix queues, are a harder sell.  Provide TWO (2) examples from the case study that defend use of this type of pricing strategy.                                                            Arts & Humanities                                                Communications                                                Marketing                            MKTG 240                                                                      Share QuestionEmailCopy link                              Comments (0)

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